Tag: An

May 4, 2023

UX Research An Audience Segmentation Case Study

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Released 4/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner + Intermediate | Genre: eLearning | Language: English + srt | Duration: 53m | Size: 333 MB
It’s often the case that when you try to please everyone, you please no one. The same can be said for any company offering a product or service. Not all customers behave the same way and need the same thing from you. You need to know what resonates with different segments and know how to sell your products or design digital experiences differently. Personalization of products and experiences builds stronger connections and boost customer loyalty, and in this course, marketing expert Sarah Weise shows you how to conduct and apply audience segmentation studies to your own UX and marketing projects. Sarah gives a hands-on look at a real-world customer segmentation project and results, showing you what audience segmentation is and how it informs modern design projects, how to collect data on your audience/customers, and how to interview and poll your customer base. She also explains how to review, analyze, and present customer segmentation data and the personas that result from it.

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May 2, 2023

Focusing on the Bottom Line as an Employee

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Duration: 40m | .MP4 1280×720, 30 fps(r) | AAC, 48000 Hz, 2ch | 275 MB
Level: General | Genre: eLearning | Language: English
While many professionals are offered training that helps them boost the skills they need for their immediate roles, most are left to figure out the financial side of their company for themselves. If you’re looking for some clarity on your company’s bottom line (or profitability), then this course is for you. Join instructor Jane Barratt as she digs into key financial practices and accounting concepts that can help you grasp the big picture of the economy, your company, and how you fit into the equation. Learn how you can contribute to the bottom line, regardless of your role, by increasing revenue and decreasing costs. Discover how money flows through an organization, what ratios to look out for that show key measures of success, how to read your company’s financial statements, and more.
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