Tag: Retailing

Free Download Sebastian Rittinger, "Multi-Channel Retailing: Prinzip, Konzepte und Erfolgsfaktoren"
Deutsch | 2014 | ISBN: 3658051965 | PDF | pages: 46 | 1.1 mb
Getrieben durch das rasante Wachstum des Einzelhandels über das Internet (E-Commerce), hat sich das Multi-Channel Retailing fest im Handel etabliert. Unter Multi-Channel Retailing versteht man ein spezifisches Distributionskonzept von Handelsunternehmen, das sich durch den parallelen Einsatz von mehreren Vertriebskanälen auszeichnet. Sebastian Rittinger beschreibt in kompakter Form die zentralen Begriffe und grundlegenden Erscheinungsformen des Multi-Channel Retailing. Aufbauend auf einer Diskussion zentraler Erkenntnisse der Konsumentenverhaltensforschung im Multi-Channel-Kontext werden mit dem Cross-Channel Management sowie dem Retail Branding anschließend die beiden zentralen Erfolgsfaktoren für Multi-Channel Retailer der Zukunft vorgestellt.

Free Download Selling to the Masses: Retailing in Russia, 1880-1930 (Russian and East European Studies) by Marjorie L. Hilton
English | December 16, 2011 | ISBN: 0822961679 | 344 pages | PDF | 2.52 Mb
Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.

Free Download Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies by Manoj Kumar Dash , Manash Kumar Sahu , Jishnu Bhattacharyya , Shivam Sakshi
English | PDF EPUB (True) | 2023 | 187 Pages | ISBN : 9811935920 | 14.1 MB
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain’s upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

Free Download Michael Levy, Barton Weitz, "Retailing Management"
English | 2018 | pages: 1587 | ISBN: 1259573087 | PDF | 29,4 mb
Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion―McGraw-Hill Connect―to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers:*The use of big data and analytical methods for decision making.*The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.*The issues involved in providing a seamless multichannel experience for customers.*The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.*The impact of globalization on the retail industry.

Free Download Distribution And Retailing
Published 6/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.72 GB | Duration: 3h 16m
you will be introduced to The key factors to be considered when designing the distribution network