Tag: Advertising

Free Download Advertising Management: Concepts, Theories, Research and Trends
English | 2024 | ISBN: 9819986567 | 368 Pages | PDF EPUB (True) | 23 MB
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.

Free Download Sarah Turnbull, "Absolute Essentials of Advertising "
English | ISBN: 1032007664 | 2022 | 96 pages | EPUB, PDF | 2 MB + 2 MB
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.

Free Download Advances in Advertising Research (Vol. 1): Cutting Edge International Research By Maria Angeles Navarro, Elena Delgado, Maria Sicilia (auth.), Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (eds.)
2010 | 412 Pages | ISBN: 3834921114 | PDF | 5 MB
Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in developing communication policies. Researchers as well as advertisers and marketers are confronted with an expanding, and above all changing, variety of both traditional and new media available for communication purposes, among them, advergames, mobile marketing and viral marketing. The goal of this book is to advance more systematic research in these fields from an international orientation. Renowned communication researchers from around the globe have contributed to the making of this book.

Free Download All-out for victory! magazine advertising and the World War II home front By Jones, John Bush
2009 | 314 Pages | ISBN: 1584657685 | PDF | 174 MB
"All-outs" and "double-barrelleds" — How to advertise a war — "This is worth fighting for" — Motivational war ads — "The arms behind the army" — Industrial support of the war — The farm front — Agricultural support of the war — "Use it up, wear it out, make it do, or do without!" — Conservation, scrap drives, and home front efficiency — Soda pop, letters, and cigarettes — Morale overseas and at home — "Produce, conserve, share, and play square" — Coping with shortages and rationing — "The hand that rocked the cradle rules the world" — Women in war work — "Dig down deep" — Giving blood and buying bonds — Epilogue : the world of tomorrow.

Free Download Kim Golombisky, "Feminists, Feminisms, and Advertising: Some Restrictions Apply"
English | ISBN: 1498528260 | 2017 | 408 pages | EPUB | 2 MB
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.

Free Download Maria Angela Polesana, "Advertising, Values and Social Change"
English | ISBN: 1527536408 | 2019 | 117 pages | PDF | 807 KB
This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individual, identifying the languages which reflect most closely the new values and which are most useful for effective storytelling. The analysis here focuses on Italian advertising, but the language categories described are in tune with the new Zeitgeist, which, faced with the challenge of climate change and the crisis of unlimited economic growth, demands a more informed and responsible approach to consumption globally. The book is, therefore, useful for those working in corporate communication, advertising agencies, universities and Italian cultural organizations.

Free Download Brand Mastery – Crafting Effective Advertising And Marketing
Published 12/2023
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 993.00 MB | Duration: 1h 56m
Branding and Marketing For Digital Business

Free Download Mastering Linkedin Advertising Step-By-Step Guide
Published 10/2023
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.28 GB | Duration: 2h 19m
Learn how to create a LinkedIn advertising campaign that will bring real results

Free Download Advertising Foundations
Duration: 1h 16m | .MP4 1280×720, 30 fps(r) | AAC, 48000 Hz, 2ch | 663 MB
Level: Beginner | Genre: eLearning | Language: English
Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.
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Free Download Ultimate Linkedin Ads Course Linkedin Advertising In 2023
Published 10/2023
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 4.83 GB | Duration: 3h 46m
LinkedIn Ads Pro: Transform Your Strategy with LinkedIn Ads Mastery. The only Linkedin Advertising Course You Need.