Tag: Branding

The 22 Immutable Laws of Branding


Free Download Al Ries, "The 22 Immutable Laws of Branding"
English | ISBN: 0060007737 | 2002 | 272 pages | MOBI | 372 KB
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

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Recruitment Advertising as an Instrument of Employer Branding A Linguistic Perspective


Free Download Jolanta Lacka-Badura., "Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective"
English | ISBN: 1443876542 | 2015 | 255 pages | PDF | 1237 KB
The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a paradigm case of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

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Ontological Branding Power, Privilege, and White Supremacy in a Colorblind World


Free Download Bonard Iván Molina García, "Ontological Branding: Power, Privilege, and White Supremacy in a Colorblind World "
English | ISBN: 1666902357 | 2022 | 150 pages | EPUB, PDF | 227 KB + 2 MB
Using Heideggerian tool ontology to investigate antiblack racism in the United States, Ontological Branding: Power, Privilege, and White Supremacy in a Colorblind World provides a novel account of race and racial justice. Bonard Iván Molina García argues that race is best understood as a tool to brand persons of color, particularly Black persons, as subordinate in order to privilege whiteness as the proper state of persons in a world created by and for persons and in which all (and only) persons are equal. Persons of color, particularly Black persons, are thus excluded from full participation in the rights and privileges of personhood and instead relegated to ways of being in service to the white world. This white supremacist system was created through law, and despite significant changes, U.S. law’s current approach to racial justice through colorblindness only serves to safeguard white supremacy. Racial justice instead requires a critical race consciousness that accounts for the ontology of race. Racial justice requires ontological justice.

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Digital Type Design for Branding Designing Letters from their Source (2024)


Free Download Stephen Boss, "Digital Type Design for Branding: Designing Letters from their Source"
English | 2018 | ISBN: 1498777201, 0815365535 | PDF | pages: 221 | 116.7 mb
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

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Domestika – Branding and Identity Construction and Development of a Brand


Free Download Domestika – Branding and Identity Construction and Development of a Brand.
File Name:Domestika – Branding and Identity Construction and Development of a Brand —>Home Page :https://www.domestika.org/en/courses/82-branding-and-identity-construction-and-development-of-a-brand —>Genre / Category:Film & Media —>File Size :3.9 GB–>Publisher:domestikaUpdated and Published:November 30, 2023 –>Product Details
Capture the essence of a brand, from the initial concept to the visual design and application

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Domestika – Branding with Personality


Free Download Domestika – Branding with Personality.
File Name:Domestika – Branding with Personality —>Home Page :https://www.domestika.org/en/courses/712-branding-with-personality —>Genre / Category: Drawing & Painting , Art —>File Size :1.3 GB–>Publisher:domestikaUpdated and Published:December 20, 2023 –>Product Details
All brands, in one way or another, have a personality, and all personalities are connected to a person. At the creative consultancy Pupila they have understood that defining the brand’s personality before designing it is the most relevant step in their creative process.

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