Tag: Consumer

Consumer Policy from Below


Free Download Consumer Policy from Below: Paradoxes, Perspectives, Problematizations
English | 2023 | ISBN: 3658424885 | 508 Pages | PDF EPUB (True) | 6 MB
Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the state has also issued corresponding mandates and set up support models, which has created the impression that we are basically dealing with a ‘consumer policy from above’ imposed by macro-politics. Not that there have not been repeated attempts in the past decades to give impetus to consumer policy from the middle of civil society – often in the form of small citizens’ initiatives. And in recent years in particular, a number of new consumer organisations have emerged which operate much closer to the grass roots. Nevertheless, the impression seems to have taken root among the large, government-related ‘players’ in the field, who have been in the ‘business’ for decades, not to mention government-internal consumer policy, that consumer policy concerns a policy field that is essentially ordered by a collaboration of the state on the one hand, and consumer protection organisations representing all consumers equally on the other, while the many small consumer initiatives, not even started by individual committed consumers, regularly fall behind in comparison. This perspective refers largely to the view of and from the centre of politics. This volume is intended to go some way towards countering the institutionally prevailing impression that, in principle, there is only ‘consumer policy from above’ that is really effective and assertive.

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Brand Communities for Fast Moving Consumer Goods


Free Download Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer by Sandra Meister
English | PDF | 2012 | 311 Pages | ISBN : 3834940542 | 3.8 MB
Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral profile of brand-community members and compares the results with brand-community non-members. Additionally, she investigates the impact of the behavioral attributes on the performance measure ‚customer retention’. Finally, she formulates leanings and recommendation for brand-community management.​

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Solar Consumer Guidebook Understanding the Process of the Solar Decision


Free Download Solar Consumer Guidebook: Understanding the Process of the Solar Decision by Mackie Beall
English | January 9, 2023 | ISBN: 1662929536 | 60 pages | PDF | 0.86 Mb
Written by a solar expert who has been in the sustainability business since 2009, The Solar Consumer Guidebook provides insight into the process of incorporating solar energy into your "investment" portfolio for the next twenty-five years or longer.

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