Tag: Consumers

Free Download Atul Joshi, "Winning a Billion Consumers: A Disruptive Approach for Success in India"
English | ISBN: 935150557X | 2015 | 280 pages | EPUB | 3 MB
India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

Free Download Atul Joshi, "Winning a Billion Consumers: A Disruptive Approach for Success in India"
English | ISBN: 935150557X | 2015 | 280 pages | EPUB | 3 MB
India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

Free Download Debashish Sengupta, "The Life of Y: Engaging Millennials as Employees and Consumers"
English | ISBN: 9386602741 | 2018 | 316 pages | EPUB | 3 MB
1st prize in the DMA-NTPC Management Book Awards, 2018.

Free Download Consumers, Society and Marketing: A Sustainability Perspective
English | 2023 | ISBN: 3031393589 | 319 Pages | PDF EPUB (True) | 3 MB
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration.

Free Download Jikyeong Kang, "Elderly Consumers and Retail Sales Personnel: Examining Knowledge, Attitudes and Retail Service Satisfaction"
English | 2021 | ASIN: B09K47ZSQW | EPUB | pages: 148 | 4.2 mb
Originally published in 1997. Based around the author’s observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.

Free Download Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing by Teresa Berenice Treviño Benavides , Ana Teresa Alcorta Castro , Sofia Alejandra Garza Marichalar , Mariamiranda Peña Cisneros , Elena Catalina Baker Suárez
English | PDF EPUB (True) | 2023 | 59 Pages | ISBN : 3031334515 | 1.8 MB
Social media has become vital in Generation Z users’ daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects.