Tag: Framing

Framing attention windows on modern German culture


Free Download Framing attention : windows on modern German culture By Koepnick, Lutz Peter
2007 | 299 Pages | ISBN: 0801884896 | PDF | 4 MB
In Framing Attention, Lutz Koepnick explores different concepts of the window―in both a literal and a figurative sense―as manifested in various visual forms in German culture from the nineteenth century to the present. He offers a new interpretation of how evolving ways of seeing have characterized and defined modernity.Koepnick examines the role and representation of window frames in modern German culture―in painting, photography, architecture, and literature, on the stage and in public transportation systems, on the film screen and on television. He presents such frames as interfaces that negotiate competing visions of past and present, body and community, attentiveness and distraction. From Adolph Menzel’s window paintings of the 1840s to Nam June Paik’s experiments with television screens, from Richard Wagner’s retooling of the proscenium stage to Adolf Hitler’s use of a window as a means of political self-promotion, Framing Attention offers a theoretically incisive understanding of how windows shape and reframe the way we see the world around us and our place within it.

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CTE, Media, and the NFL Framing a Public Health Crisis as a Football Epidemic


Free Download Travis R. Bell, "CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic "
English | ISBN: 1498570569 | 2019 | 182 pages | EPUB | 2 MB
CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic examines the central role of media in constructing an entangled relationship between chronic traumatic encephalopathy (CTE) and the National Football League (NFL), challenging a predominately symbiotic sports/media complex. The authors of this book analyze more than a decade of media coverage, along with three prominent films, to unpack how media discourse resurrects CTE, a preventable degenerative brain disease linked to boxing in 1928, and subsequently frames it as a football epidemic dating back to 2005.

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Frames and Framing in Documentary Comics


Free Download Johannes C.P. Schmid, "Frames and Framing in Documentary Comics "
English | ISBN: 3030633020 | 2021 | 307 pages | PDF | 10 MB
Frames and Framing in Documentary Comics explores how graphic narratives reframe global crises while also interrogating practices of fact-finding. An analog print phenomenon in an era shaped by digitalization, documentary comics formulates a distinct counterapproach to conventional journalism. In what ways are ‘facts’ being presented and framed? What is documentary honesty in a world of fake news and post-truth politics? How can the stories of marginalized peoples and neglected crises be told? The author investigates documentary comics in its unique relationship to framing: graphic narratives are essentially shaped by a reciprocal relationship between the manifest frames on the page and the attention to the cognitive frames that they generate. To account for both the textuality of comics and its strategic use as rhetoric, the author combines theories of framing analysis and cognitive narratology with comics studies and its attention toward the medium’s visual frames.

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Internationale Vertriebssteuerung by Result Framing, 3. Auflage


Free Download Internationale Vertriebssteuerung by Result Framing: So sichern Sie Ihre Sales-Ergebnisse weltweit
Deutsch | 2023 | ISBN: 3658398914 | 250 Seiten | PDF (True) | 18 MB
Geringe Motivation der Mitarbeiter, niedrige Erfolgsquoten – viele Unternehmen sind mit den Leistungen des Vertriebs nicht zufrieden. Dieses Buch zeigt, wie das Leistungslevel von international aufgestellten Vertriebsteams mithilfe von Result Framing deutlich verbessert werden kann – und das ohne zeit- und kostenintensive Trainings. Result Framing als Steuerungstool lässt sich mit einem Navigationssystem vergleichen: Vertriebsmitarbeiter werden mittels eines Handlungsrahmens, eines „Frame" mit einheitlichen Tasks und Standards, auf dem kürzesten und effizientesten Weg zum Ziel geführt – dem Verkaufserfolg. In der Folge erhöht sich die Abschlussquote, wodurch Unternehmen mehr Planungssicherheit haben. Insbesondere Unternehmen mit heterogenen Vertriebsteams hilft dieser Handlungsrahmen, Vertriebsmitarbeiter auf einen einheitlichen Kurs zu bringen.

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