Tag: Global

Marketing An Introduction, Global 14th Edition


Free Download Marketing: An Introduction, Global 14th Edition
English | 2020 | ISBN: 1292294868 | 681 Pages | PDF True | 101 MB
Marketing: An Introduction shows students how customer value – creating it and capturing it – drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

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Horizons A Global History of Science


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English | 2022 | ISBN: 0241394090 | 375 Pages | PDF | 25 MB
When we think about the origins of modern science we usually begin in Europe. We remember the great minds of Nicolaus Copernicus, Isaac Newton, Charles Darwin, and Albert Einstein. But the history of science is not, and has never been, a uniquely European endeavor. Copernicus relied on mathematical techniques that came from Arabic and Persian texts. Newton’s laws of motion used astronomical observations made in Asia and Africa. When Darwin was writing On the Origin of Species, he consulted a sixteenth-century Chinese encyclopedia. And when Einstein studied quantum mechanics, he was inspired by the Bengali physicist, Satyendra Nath Bose.

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Global White Supremacy Anti-Blackness and the University as Colonizer


Free Download Global White Supremacy: Anti-Blackness and the University as Colonizer by Christopher S. Collins, Christopher B. Newman, Alexander Jun
English | May 12, 2023 | ISBN: 1978831854 | 174 pages | PDF | 13 Mb
Knowledge is more expansive than the boundaries of the Western university model and its claim to be the dominant-or only-rigorous house of knowledge. In the former colonies of Europe (e.g., South Africa, Brazil, and Oceania), the curriculum, statues, architectures, and other aspects of the university demonstrate the way in which it is a fixture in empire maintenance. The trajectory of global White supremacy is deeply historical and contemporary-it is a global, transnational, and imperial phenomenon. White supremacy is sustained through the construction of inferiority and anti-Blackness. The context, history, and perspective offered by Collins, Newman, and Jun should serve as an introduction to the disruption of the ways in which university and academic dispositions have and continue to serve as sites of colonial and White supremacist preservation-as well as sites of resistance.

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Global Health Governance in International Society


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English | 2018 | ISBN: 0198813058 | 206 Pages | PDF | 1.4 MB
In the 1980s, health was a marginal issue on the international political agenda, and it barely figured into donor states’ foreign aid allocation. Within a generation, health had developed a robust set of governance structures that drive significant global political action, incorporate a wide range of actors, and receive increasing levels of funding. What explains this dramatic change over such a short period of time?

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Global Environmental Changes, Desertification and Sustainability


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English | 2023 | ISBN: 3031329465 | 141 Pages | PDF EPUB (True) | 8 MB
The book considers desertification as a cause-effect of environmental degradation that causes global environmental changes and the current climate crisis. Desertification affects sustainability and is one of the most severe socio-environmental problems on a global, regional, and local scale and in magnitude.

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Global Challenges for a Sustainable Society


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English | 2023 | ISBN: 3031258398 | 581 Pages | PDF (True) | 17 MB
Through its novel approach, on the one hand, it holistically contributes to the highly topical issue of Sustainable Consumption and Production under the umbrella of Sustainable Development Goal 12, and on the other hand it effectively contributes to the development of the European Higher Education Area complimentary to Sustainable Development Goal 4.

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