Free Download Kellogg on Marketing (3rd Edition): The Marketing Faculty of the Kellogg School of Management (Audiobook)
English | ASIN: B0C6V8JHTL | 2023 | 17 hours and 36 minutes | M4B@64 kbps | 508 MB
Author: Alexander Chernev, Philip Kotler
Narrator: Tim Andres Pabon
The ultimate marketing resource from the world’s leading scholars. From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.