Tag: Luxury

April 26, 2024

The Rise of Positive Luxury

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Free Download Wided Batat, "The Rise of Positive Luxury "
English | ISBN: 0367757273 | 2022 | 260 pages | EPUB, PDF | 4 MB + 9 MB
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries.

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April 25, 2024

Managing Luxury Brands A Complete Guide to Contemporary Luxury Brand Strategies

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Free Download Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies by Eleonora Cattaneo
English | March 28, 2023 | ISBN: 139860674X | 360 pages | MOBI | 0.97 Mb
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.

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April 25, 2024

Digital Transformation for Fashion and Luxury Brands Theory and Practice

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Free Download Digital Transformation for Fashion and Luxury Brands: Theory and Practice by Wilson Ozuem, Silvia Ranfagni, Michelle Willis
English | PDF EPUB (True) | 2024 | 508 Pages | ISBN : 3031355881 | 14.1 MB
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.

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January 14, 2024

The Oxford Handbook of Luxury Business (Oxford Handbooks)

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Free Download The Oxford Handbook of Luxury Business (Oxford Handbooks) by Joanne Roberts
English | January 25, 2022 | ISBN: 0190932228 | 656 pages | MOBI | 10 Mb
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.

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