Tag: Marketing

Strategic Content Marketing – Grow Your Reach on Social Media


Free Download Strategic Content Marketing – Grow Your Reach on Social Media
Released 8/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 1h 18m | Size: 193 MB
One of the biggest challenges of social media is creating content that resonates with your audience and reflects your unique personal brand. In this course, join sales and marketing expert Kelli Schutrop to learn how to develop and utilize powerful, engaging social media content as a central component of your content marketing strategy. Kelli shares insights drawn from years of experience on selecting the right platform, identifying the right content type, and setting a marketing cadence that works for you. Along the way, get tips on how to manage influencers, encourage sharing, evaluate content performance, and more. By the end of this course, you’ll be prepared to put your new skills to work using customized content on each of the major social networks.

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Strategic Content Marketing – Attract, Engage, and Retain


Free Download Strategic Content Marketing – Attract, Engage, and Retain
Released 8/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: General | Genre: eLearning | Language: English + srt | Duration: 1h 11m | Size: 151 MB
Getting started in the booming field of content marketing can be a confusing and jarring experience. How do you build a campaign that attracts, engages, and retains followers, developing a consistent, reliable brand as you go? In this course, content marketing expert Kelli Schutrop shares the fundamentals of understanding, scaling, and implementing a successful content marketing strategy. Explore what content marketing is as well as what it isn’t, as you learn how to select goals for content marketing programs, correctly identify an audience, and create a strategic, brand-based point-of-view. Kelli offers insights on how to conduct a competitive analysis, map out your customer journey, build a content calendar, create KPIs, and optimize available technologies to scale programs smoothly and quickly with ease.

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Marketing Tools Social Media (2023)


Free Download Marketing Tools Social Media (2023)
Released: 08/2023
Duration: 1h 25m | .MP4 1280×720, 30 fps(r) | AAC, 48000 Hz, 2ch | 206 MB
Level: Beginner | Genre: eLearning | Language: English
The web is full of thousands of tools, so how can you tell which ones will be best for you and your organization? In this course, social media expert Anson Alexander makes clear the must-have tools for social media. Learn which built-in social media tools, like Meta Business Suite and Twitter Analytics, provide the most value. Compare and contrast several multipurpose social media management suites including Zoho, Sprout Social, Buffer, and Hootsuite. Explore which social media automation tools can save you the most time and effort. Then, learn how content discovery and design tools like Canva, Feedly, BuzzSumo and Giphy can improve your marketing efforts. Plus, discover how social media analytics tools can help you understand what is and isn’t working to help plan future marketing campaigns.

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