Tag: Marketing

July 21, 2023

Fundamental digital marketing skills basic skills set required to thrive in the digital marketing space

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Free Download Fundamental digital marketing skills: basic skills set required to thrive in the digital marketing space by emmanuel Etop, emmanuel etop
English | 2022 | ISBN: N/A | ASIN: B0BQVL5JKH | MOBI | 0.17 Mb
The world has gone digital, and every aspect of people’s lives that worked traditionally has been recreated in the online space, from medium of communication to education as well as marketing. This book therefore seeks to discuss how marketing leverages digital media as well as the means, strategies, and skills required for a brand to communicate, generate leads and sales to the target audience.

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July 20, 2023

Marketing for Tourism

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Free Download Christopher Holloway, "Marketing for Tourism"
English | 2004 | pages: 529 | ISBN: 0273682296 | PDF | 9,2 mb
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

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July 20, 2023

Marketing Real People, Real Choices, Global Edition

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Free Download Michael R. Solomon, "Marketing Real People, Real Choices, Global Edition"
English | 2015 | pages: 575 | ISBN: 1292097752, 0132948931 | PDF | 18,6 mb
Marketing: Real People, Real Choices, Global Edition Description Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

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July 20, 2023

H2H Marketing Case Studies on Human-to-Human Marketing

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Free Download H2H Marketing: Case Studies on Human-to-Human Marketing by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
English | PDF EPUB (True) | 2023 | 222 Pages | ISBN : 3031223926 | 42.2 MB
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors’ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

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July 19, 2023

Marketing Artificial Intelligence AI, Marketing, and the Future of Business

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Free Download Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer, Mike Kaput
English | June 28, 2022 | ISBN: 1637740794 | 220 pages | PDF | 1.27 Mb
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.

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