Tag: Nicole

Free Download Nicole Crowell – Creative Strategy Master Course Download File Links
It’s 2024. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking the campaigns or crafted 1% lookalike audiences..
It’s the creative process.
Meta was quite literally quoted in their last conference saying “56% of all auction outcomes can be attributed to creative” -Meta
Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.
We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.
It’s simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers 🚀🚀🚀
Designed for fellow creative strategists, media buyers, and other marketing roles.
In this course I’ll being going DEEP into the following:
✅ Creative Strategy 101
✅ Foundational Learning & Resources
✅ Roles & Responsibilities
✅ Master Creative Strategist Tool Kit
✅ The 9 Pillars of Creative Strategy (the bulk of this course)

Free Download The Athenian Funeral Oration: After Nicole Loraux
English | 2024 | ISBN: 1009413082 | 555 Pages | PDF | 7 MB
In classical Athens, a funeral speech was delivered for dead combatants almost every year, the most famous being that by Pericles in 430 BC. In 1981, Nicole Loraux transformed our understanding of this genre. Her The Invention of Athens showed how it reminded the Athenians who they were as a people. Loraux demonstrated how each speech helped them to maintain the same self-identity for two centuries. But The Invention of Athens was far from complete. This volume brings together top-ranked experts to finish Loraux’s book. It answers the important questions about the numerous surviving funeral speeches that she ignored. It also undertakes a comparison of the funeral oration with other genres that is missing in her famous book. What emerges is a speech that had a much greater political impact than Loraux thought. This volume puts the study of war in Athenian culture on a completely new footing.