Free Download Beyond Piggly Wiggly: Inventing the American Self-Service Store
Author: Lisa C. Tolbert
Narrator: Laural Merlington
English | 2023 | ASIN: B0CMYZRZ5F | MP3@64 kbps | Duration: 11h 7m | 698 MB
Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
