Tag: Positioning

Positioning The Battle For Your Mind, 2023 Edition [Audiobook]


Free Download Positioning: The Battle For Your Mind, 2023 Edition (Audiobook)
English | ISBN: 9781638413769 | 2023 | 4 hours and 8 minutes | M4B@128 kbps | 229 MB
Author: Al Ries, Jack Trout
Narrator: Grover Gardner

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there; position a follower so that it can occupy a niche not claimed by the leader; and avoid letting a second product ride on the coattails of an established one.

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Positioning Taiwan in a Global Context Being and Becoming


Free Download Bi-yu Chang, "Positioning Taiwan in a Global Context: Being and Becoming "
English | ISBN: 0367077124 | 2019 | 248 pages | EPUB | 1138 KB
Positioning Taiwan in a Global Context examines modern Taiwanese culture through the prism of global cultural interactions. Challenging the view of Taiwan as a product of transience and displacement, it highlights Taiwan’s subjectivity, viewing the island as a site of a global development that epitomizes both resistance and negotiation in the process of cultural flows.

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