Tag: Pricing

July 11, 2023

Pricing with Confidence 10 Ways to Stop Leaving Money on the Table

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Free Download Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Mark R. Burton, Reed K. Holden
English | February 25, 2008 | ISBN: 0470197579 | 197 pages | PDF | 2.90 Mb
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

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June 23, 2023

Pricing Strategy Value-Based Pricing

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Free Download Pricing Strategy Value-Based Pricing
Duration: 47m | .MP4 1280×720, 30 fps(r) | AAC, 48000 Hz, 2ch | 906 MB
Level: Advanced | Genre: eLearning | Language: English
View Stefan’s LinkedIn NewsletterAre you charging the price you deserve? You might be able to increase revenue through value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost. In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the key capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer segmentation and the concept of pricing as pain management, as well as how to apply psychological principles to affect how customers perceive prices.
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