Tag: Recruitment

February 2, 2024

Sculpted Word Epicureanism and Philosophical Recruitment in Ancient Greece

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Free Download Bernard Frischer, "Sculpted Word: Epicureanism and Philosophical Recruitment in Ancient Greece"
English | ISBN: 0520307356 | 2022 | 370 pages | EPUB | 9 MB
This study of the recruitment techniques used by the philosophical schools of Hellenistic Greece. Bernard Frischer focusses on the Epicureans, who are of special interest because their approach was at once extremely passive and extremely successful. Unlike other philosophical schools, which depended primarioly on public lectures and books, the Epicureans avoided contract with the dominant culture and attracted members by erecting statues of Epicurus and their other master in public places. These iconologically rich, "sculpted words" appealed to teh very people most likely to be attracted to Epicureanism, those most likely to accept the philosophy of materialism, sensationalism, and the repression of feeling, and those who sought a way of life sperate from teh dominant culture. This book is an innovative application of an inter-disciplinary humanistic an social-scientific approach to ancient Greek philosophy and art. It will appeal to those interested in the history of these subjects and those interested in the sociology of knowledge and communication. This title is part of UC Press’s Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1982.

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January 25, 2024

Recruitment Advertising as an Instrument of Employer Branding A Linguistic Perspective

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Free Download Jolanta Lacka-Badura., "Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective"
English | ISBN: 1443876542 | 2015 | 255 pages | PDF | 1237 KB
The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a paradigm case of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

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November 20, 2023

Joe Troyer – Recruitment Income Formula Download 2023

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Free Download Joe Troyer – Recruitment Income Formula Download Links 2023
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