Tag: Sponsorship

Sports Sponsorship and Branding


Free Download Ho Keat Leng, "Sports Sponsorship and Branding "
English | ISBN: 1032603909 | 2023 | 328 pages | EPUB, PDF | 3 MB + 8 MB
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

(more…)

Rural Literacy Sponsorship Networks


Free Download Rural Literacy Sponsorship Networks: Piloting Mixed-Methods Mapping for Small Communities
English | 2024 | ISBN: 1032153237 | 168 Pages | PDF (True) | 5 MB
This text provides an in-depth exploration of rural community literacy, examining the ways in which community-building, social networks, time, race, and politics interplay. Mapping the dense literacy sponsorship network of a small rural town in the Southeastern U.S., Nichols offers a window into the challenges and successes of collective literacy sponsorship. Through an original mapping-focused approach, the book explores multiple social and environmental layers that construct literacy sponsorship writ large. This approach provides a novel methodological entry to rural literacies and will be key reading for rural community literacy advocates, literacy scholars, graduate students, and researchers.

(more…)