Tag: Sports

April 26, 2024

Sports Sponsorship and Branding

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Free Download Ho Keat Leng, "Sports Sponsorship and Branding "
English | ISBN: 1032603909 | 2023 | 328 pages | EPUB, PDF | 3 MB + 8 MB
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

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April 26, 2024

Sports Medicine Study Guide and Review for Boards

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Free Download Mark A. Harrast MD, "Sports Medicine: Study Guide and Review for Boards"
English | ISBN: 1936287234 | 2011 | 552 pages | MOBI | 6 MB
Sports Medicine: Study Guide and Review for Boards is a comprehensive review text surveying the breadth of nonsurgical sports medicine. Covering topics pertinent to (and found on) the Sports Medicine board examination, the book is intended as a primary study tool for candidates preparing for certification. All of the subject areas tested on the boards are represented, including basic science and general procedures health promotion and preventive aspects emergency assessment and care and diagnosis, management, and treatment of the full range of sports-related injuries and conditions. The editors have used the exam content outline as a blueprint for organizing the book so the space allotted to each chapter reflects the corresponding emphasis of the topic on the exam. Sports Medicine also provides the concise, high-yield facts that residents, fellows, trainees, and clinicians in any discipline need to supplement their training in non-operative sports medicine.

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April 26, 2024

Professionals, amateurs and performance sports coaching in England, 1789-1914

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Free Download Professionals, amateurs and performance : sports coaching in England, 1789-1914 By Day, David
2012 | 298 Pages | ISBN: 3034308248 | PDF | 14 MB
This book was shortlisted for the Lord Aberdare Prize 2013. While the relationship between amateurism and sport is well documented, the impact of this ethos on the professional coaches and trainers who directed and supported elite sporting performance has been entirely overlooked. This book explores the foundations of coaching and training practices and chronicles how traditional approaches to performance preparation evolved during the nineteenth century. Drawing on primary material to uncover the life courses of coaches and their families, the author argues that approaches to coaching replicated the traditional craft approach to skilled work. The advent of centralized, amateur-controlled governing bodies of sport created a significant shift in the coaching environment for professional coaches, meaning that individuals had to adapt to the master-servant relationship preferred by the middle classes. Cultural differences in the value accorded to coaching also contributed to a decline in the competitiveness of British athletes in the international arena. The author concludes by arguing that despite scientific advances, Edwardian coaching practices remained reliant on long-established training principles and that coaching practices in any period are inevitably an amalgamation of both tradition and innovation

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April 25, 2024

As good as gold 1 woman, 9 sports, 10 countries, and a 2-year quest to make the summer olympics

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Free Download As good as gold : 1 woman, 9 sports, 10 countries, and a 2-year quest to make the summer olympics By Bertine, Kathryn; Bertine, Kathryn
2010 | 295 Pages | ISBN: 1933060530 | EPUB | 4 MB
Documents the tri-athlete author’s decision to make an Olympic squad in her thirties, describing her efforts to qualify for a number of events while tackling such obstacles as jet lag, jellyfish attacks, and breakups.

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February 4, 2024

Practical Applications in Sports Nutrition Ed 7

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Free Download Heather Hedrick Fink, "Practical Applications in Sports Nutrition Ed 7"
English | ISBN: 1284284301 | 2023 | 550 pages | PDF/epub | 17 MB
Practical Applications in Sports Nutrition, Seventh Edition provides students with the latest sports nutrition information and dietary practices enabling them to assist athletes and fitness enthusiasts in achieving their personal performance goals. Drawing from the latest data and statistics from nutrition research and guidelines, the authors demonstrate effective ways to communicate sports nutrition messages to athletes and outline how to motivate individuals to make permanent behavior change. Early chapters introduce sports nutrition and give a thorough explanation of macronutrients, micronutrients, and water, and their relation to athletic performance, while later chapters focus on the practical and applied aspects of sports nutrition including behavior change through consultations and weight management. Updated throughout, the Seventh Edition includes new or expanded discussion of sports nutrition organizations; working as an interdisciplinary team; ketogenic diets; third party testing of dietary supplements; Relative Energy Deficiency in Sport (RED-S); and offers new research on fiber, gut microbiome; and athletic performance. Key Features: * You are the Nutrition Coach case studies at the beginning of each chapter provide context to chapter material. * Box features such as Fortifying Your Nutritional Knowledge; Gaining the Performance Edge; Training Tables expand on chapter contents with coverage of timely topics, insightful tips, and meal planning and food guidance. * The Box Score concludes each chapter with Key Points and Study Questions * 15 Interactive online case-study digital modules, included in the Navigate Premier Access, focus on topics such as weight gain and weight loss, pre-event fueling, post-event recovery, diabetes, and orthorexia. Premier Access also includes numerous learning tools and study aids including a full eBook, animations, workbook exercises in writable PDF format, and six helpful appendices, including: Appendix B The Gastrointestinal Tract Appendix C Major Metabolic Pathways Appendix D Calculations and Conversions Appendix E Growth and Body Mass Index Charts Appendix F Dietary Reference Intakes Appendix G Training Tables

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