Public Relations Management in Africa Volume 2

Free Download Public Relations Management in Africa Volume 2: The Practical, the Conceptual and the Empirical
English | 2023 | ISBN: 3031327500 | 390 Pages | PDF EPUB (True) | 3.4 MB
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa’s socioeconomic, political, and cultural contexts. This project aims to change that. ​

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