November 19, 2023

Certification in Event Management

By Frankie Marketing and Bussiness 0 Comments

Learn Complete Event Planning, Process, Operation, Finance, Communication, Marketing and Strategy with case study
What you’ll learn
Learn complete Event management procedures and concept with its importance
Learn how to Plan, Organize, Staff Management, and Conceptualize an event
Learn Advertising of an event, Public relations process and Events team management skills
Learn Evaluating event concept, Event feasibility, legal compliance, Risk feasibility, SWOT
Learn Marketing and promotion, Event planning and promotion, Event planning training, Promotion and Advertising
Learn Financial management, Event budget, Financial analysis, Financing the event, Break even analysis and Cash flow for an event
Learn Risk management, Risk associated with event, Planning for events, Steps to plan and Tools for planning
Learn Invitations, Online marketing, Communities connecting and event like Wedding planning
Learn Event strategic planning, Conference planning, Budget planning, Conference planning checklist, Protocol and staging for event
Learn EMAP, Staffing, Roster, Promotional staff , Full time vs part time and Leadership
Learn Gap analysis, complete operations , safety and security, Health and safety, crowd management, Causes of panic, Monitoring controlling and Career
Get access to different Case Study, Event Template and Step by Step Approach documents
Requirements
Basic English Understanding, Management concept knowledge
Basic Finance and Operation Knowledge
Description
Welcome to the exciting world of event management! This comprehensive online course is designed to equip you with the knowledge and skills needed to become a successful event manager. Whether you’re a seasoned event professional looking to enhance your skills or a beginner eager to break into the industry, this course will provide you with a solid foundation in event planning, organization, and execution.Course Overview:In this course, you will embark on a journey through the entire event management process, from conceptualization to post-event evaluation. You’ll gain insights into the various types of events, including corporate meetings, weddings, festivals, conferences, and more. Through a combination of engaging lectures, practical assignments, case studies, and discussions, you will learn the following key concepts:Event management is a comprehensive process that involves planning, organizing, executing, and evaluating events of various types and scales. Here’s an overview of the typical event management process:Conceptualization and Defining Objectives:· Identify the purpose and objectives of the event. What is the event meant to achieve? This could be anything from a business conference to a wedding celebration· Define the target audience and the scale of the eventEvent Planning:· Create a detailed event plan that outlines all aspects of the event, including logistics, budget, timeline, and resources· Develop a concept or theme for the event· Determine the event date and duration· Select a suitable venue based on the event requirementsBudgeting and Financial Management:· Estimate the overall budget for the event· Allocate funds to different aspects of the event, such as venue, catering, marketing, and entertainment· Monitor and manage expenses throughout the planning processVendor Selection and Management:· Identify and contract with suppliers and vendors for services like catering, audiovisual equipment, decorations, and entertainment· Negotiate contracts, review terms, and ensure all necessary arrangements are in placeEvent Marketing and Promotion:· Develop a marketing strategy to promote the event· Create promotional materials, including flyers, posters, and online advertisements· Utilize social media and digital marketing to reach the target audience· Set up ticketing and registration systems, if applicableLogistics and Operations:· Plan the event layout, seating arrangements, and flow of activities· Arrange for transportation, parking, and security· Develop a detailed schedule and timeline for the event day· Ensure all necessary permits and licenses are obtainedEvent Execution:· Coordinate and manage all aspects of the event on the day(s) of the event· Oversee logistics, vendor coordination, and staff management· Address any unforeseen issues or emergencies that may arise· Ensure that the event runs smoothly and according to the planGuest Experience and Hospitality:· Focus on providing excellent customer service to attendees· Ensure that guests have a positive and enjoyable experience· Handle special requests and accommodationsPost-Event Evaluation:· Gather feedback from attendees, vendors, and team members· Analyze the event’s success and areas for improvement· Prepare a post-event report and financial reconciliation· Evaluate the return on investment (ROI) and the achievement of event objectivesFollow-Up and Thank You:· Send thank-you notes to attendees, sponsors, and vendors· Maintain relationships with key stakeholders for future events· Reflect on lessons learned and apply them to future event planningContinuous Improvement:· Use insights from post-event evaluations to refine event management processes for future events· Stay updated on industry trends and best practicesThe event management process is dynamic and may vary depending on the type of event and its specific requirements. Successful event managers are adaptable, detail-oriented, and capable of handling multiple tasks simultaneously to ensure that events are executed seamlessly and meet their intended goalsThroughout the course, you’ll have the opportunity to work on real-world event management projects and gain hands-on experience. Our experienced instructors will provide guidance and mentorship to help you develop the skills needed to plan and execute successful eventsBy the end of this course, you will have the confidence and expertise to plan and manage a wide range of events, making you a valuable asset in the fast-paced and dynamic field of event management. Whether you dream of becoming a wedding planner, corporate event manager, or festival organizer, this course will set you on the path to success.Join us and take your first step toward becoming a skilled event manager. Enroll today and start your journey in the exciting world of event management!CurriculumIntroduction1. Introduction to Event management2. Event need and importance3. Event management procedures4. Event management conceptEvent management5. Planning event6. Organizing event7. Staffing event8. Sustainable event management9. ConceptualizingEvent Preparation10. Advertising event11. Public relations12. Events team13. Team management skills14. Concept design of events15. Developing an event conceptEvent Evaluation16. Evaluating event concept17. Event feasibility18. Event and legal compliance 119. Risk feasibility20. SWOT21. Opportunities and threats22. Legal complianceMarketing and Promotion of Event23. Marketing and promotion24. Event planning and promotion25. Event planning training26. Promotion27. AdvertisingEvent Finance Management28. Financial management29. Event budget30. Financial analysis31. Financing the event32. Break even analysis33. Break even point 3334. Cash flow for an eventRisk and Planning of an Event35. Risk management36. Risk associated with event37. Planning for events38. Steps to plan39. Tools for planningCommunication of Event40. Invitations41. Online marketing42. Communities connecting43. Wedding planningEvent Strategy and Types44. Event strategic planning45. Planning to plan46. Conference planning47. Budget planning48. Conference planning checklist49. Protocol and staging50. Protocol and event managementEvent People and Task Management51. EMAP52. Staffing53. Roster54. Promotional staff55. Full time vs part time56. LeadershipEvent Strategy and Ideation57. Planning effective events58. Event evaluation59. Timing60. Space tempo61. Brainstorming62. Mindmapping63. Creative process in event leadershipEvent Operation64. Gap analysis65. operations and logistics66. safety and security67. Essential features68. Health and safety69. crowd management70. Causes of panic71. Problematic differences72. Planning73. Monitoring controlling evaluation74. Careers in event managementCourse Work75. Case Study 176. Case Study 277. Event Template78. Step by Step ApproachIn an event management course, participants can expect to gain a comprehensive understanding of the principles, practices, and skills required to plan and execute successful events. Here are common elements that you will learn in an event management course:Event Planning Fundamentals:Introduction to the basics of event managementUnderstanding the different types of events and their purposesEvent Design and Conceptualization:Developing creative and engaging event conceptsDesigning events that align with specific goals and themesProject Management Skills:Creating project plans and timelinesSetting and managing budgets for eventsVenue Selection and Setup:Criteria for choosing appropriate venuesLayout and design considerations for eventsLogistics and Operations:Coordination of logistics such as transportation, accommodations, and equipmentProblem-solving and decision-making in real-time during eventsMarketing and Promotion:Strategies for promoting events to target audiencesUtilizing social media and other marketing channelsVendor and Supplier Management:Working with various vendors (caterers, decorators, audio-visual teams)Contract negotiation and managementTechnology in Event Management:Use of event management software for planning and executionIncorporating virtual or hybrid elements into eventsRisk Management:Identifying potential risks associated with eventsDeveloping contingency plans and mitigating risksNetworking and Relationship Building:Building relationships with clients, suppliers, and other stakeholdersLeveraging networking opportunities within the events industryLegal and Regulatory Considerations:Understanding legal aspects related to event managementObtaining necessary permits and ensuring compliancePost-Event Evaluation:Assessing the success of eventsCollecting feedback and conducting post-event analysisCrisis Management:Preparing for and handling unforeseen challenges during eventsSustainability in Event Management:Incorporating environmentally friendly practices into event planningProfessional Development and Career Opportunities:Exploring different career paths in event managementContinuing education and staying updated on industry trendsPractical Application:Many courses include real-world projects or simulations to apply theoretical knowledge in practical scenarios
Who this course is for
Any Management Students
Anyone interested in a career related to event management
Any manager who wants to learn basics of event management
Homepage

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