January 5, 2024

Manager’s Guide to Online Marketing

By Frankie E-Books 0 Comments

Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including:
– Content marketing and blogging
– Social media marketing
– Web analytics
– Search Engine Optimization (SEO)
– E-mail marketing
– Online Public Relations
Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
– Clear definitions of key terms and concepts
– Tactics and and strategies for effective online marketing
– Tips for executing the tactics in the book
– Practical advice for preventing errors
– Caution signs to avoid common and uncommon mistakes
– Examples of successful online marketing tactics
– Specific planning procedures, tactics, and hands-on techniques