IBM Way Insights into the World’s Most Successful Marketing Organization

Free Download Buck Rodgers, Robert L. Shook, "IBM Way: Insights into the World’s Most Successful Marketing Organization"
English | 1986 | ISBN: 0060155221, 0060914173 | EPUB | pages: 235 | 1.9 mb
A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

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