Selling Science Fiction Cinema Making and Marketing a Genre

Free Download J. P. Telotte, "Selling Science Fiction Cinema: Making and Marketing a Genre"
English | ISBN: 1477327339 | 2023 | 192 pages | PDF | 14 MB
How science fiction films in the 1950s were marketed and helped create the broader genre itself.

For Hollywood, the golden age of science fiction was also an age of anxiety. Amid rising competition, fluid audience habits, and increasing government regulation, studios of the 1950s struggled to make and sell the kinds of films that once were surefire winners. These conditions, the leading media scholar J. P. Telotte argues, catalyzed the incredible rise of science fiction.
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