Shaping China’s Global Imagination Branding Nations at the World Expo

Free Download J. Wang, "Shaping China’s Global Imagination: Branding Nations at the World Expo"
English | 2013 | pages: 223 | ISBN: 1349472360, 1137361719 | EPUB | 1,3 mb
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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