Data Is Everybody’s Business The Fundamentals of Data Monetization [Audiobook]

Free Download Barbara H. Wixom, Cynthia M. Beath, Leslie Owens, Wendy Tremont King (Narrator), "Data Is Everybody’s Business: The Fundamentals of Data Monetization (Management on the Cutting Edge)"
English | ASIN: B0CPQTS8N6 | 2023 | M4B@128 kbps | ~06:42:00 | 372 MB
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.

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