Creative Tools and the Softwarization of Cultural Production

Free Download Creative Tools and the Softwarization of Cultural Production
English | 2024 | ISBN: 3031456920 | 391 Pages | PDF EPUB (True) | 15 MB
This book explores how creativity is increasingly designed, marketed, and produced with digital products and services – a process referred to as softwarization. If ‘being creative’ has developed into one of the paradigmatic architectures of power for framing the contemporary subject, then an essential component of this architecture involves its material and symbolic configuration through tools. From image editors to digital audio workstations, video editors to game engines, these modern tools are used by creatives every day, and mastering these increasingly complex technologies is now a near-compulsory pathway to creative work. Despite their ubiquity in cultural production, few have sought to theorize them in aggregate and with interdisciplinary breadth.

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