Tag: Customer

Free Download Customer Relationship Management: Mit dem richtigen CRM-System Kundenbeziehungen erfolgreich gestalten By Wolfgang Schwetz (auth.)
2001 | 249 Pages | ISBN: 3322895297 | PDF | 8 MB
Wolfgang Schwetz ist Unternehmensberater mit Schwerpunkt auf herstellerneutraler Beratung zum erfolgreichen Management von Kundenbeziehungen. Ihm und seiner 1989 gegründeten Unternehmensberatung ist es gelungen, sich in Fachkreisen als führende CRM-Experten im deutschsprachigen Raum zu etablieren. Wolfgang Schwetz ist Autor und Herausgeber des CAS/CRM-Marktspiegels, Verfasser zahlreicher Fachartikel und Gründer der Internet-Community www.crmforum.de.

Free Download Customer Magic – The Macquarie Way: How to Reimagine Customer Experience to Transform Your Business by Joseph A. Michelli
English | September 26, 2023 | ISBN: 1922611875 | 192 pages | PDF | 1.73 Mb
It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’ s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli – the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz and Starbucks – was so impressed by Macquarie’ s ability to deliver transformative customer experiences that he felt compelled to write this book. Customer Magic is a practical, easy-to-read guide that, consistent with Macquarie’ s commitment to delivering customer value, shares transferrable knowledge on how to identify and solve customer pain points; craft a compelling unique value proposition; attract, select, grow and retain customer service talent and subject matter expertise; set, measure, track and incentivise mission-critical business goals and customer-driven growth; innovate solutions that meet your customers’ stated and unstated needs; and maintain a growth mindset and leave a legacy of success.

Free Download Kelly McDonald, "Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don’t"
English | ISBN: 1118360729 | 2012 | 208 pages | PDF | 2 MB

Free Download Voice of the Customer – Toolkit
Last updated 1/2024
Duration: 2h 33m | Video: .MP4, 1920×1080 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 463 MB
Genre: eLearning | Language: English
#1 Voice of the Customer course: The step by step guide to improving your customers experiences, one tool at a time

Free Download Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation by Tim Baines , Ali Ziaee Bigdeli , Kawal Kapoor
English | PDF EPUB (True) | 2024 | 250 Pages | ISBN : 3031454286 | 13.1 MB
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.

Free Download Transform Customer Experience: How to Achieve Customer Success and Create Exceptional CX (Audiobook)
English | April 09, 2019 | ASIN: B07Q5388PP | M4B@64 kbps | 9h 4m | 250 MB
Author: Isabella Villani | Narrator: Jonathan Yen
Your customers are your future.
Smartphones, social media, and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential hazards, and reshaping your business with customer experience (CX) at its heart.

Free Download Powerful Phrases for Effective Customer Service: Over 700 Ready-to-Use Phrases and Scripts That Really Get Results by Renee Evenson
English | 2022 | ISBN: B0B94TLT6N | 7 hours and 58 minutes | MP3@64 kbps | 219 Mb
Let’s face it, dealing with customers isn’t easy. They aren’t always right-or even pleasant. But experienced business author Renée Evenson ensures you always have the right words to defuse tense interactions. In Powerful Phrases for Effective Customer Service, she covers thirty challenging customer behaviors and twenty common employee-caused negative encounters to teach you how to assess circumstances, choose one of many appropriate responses, and confidently and consistently deliver customer satisfaction. Helpful sample scenarios and tangible instructions bring the phrases to life, while detailed explanations bolster your confidence so that you’ll have the right words as tools at your disposal and the skills to take action and deliver those words effectively. Practical and insightful, Powerful Phrases for Effective Customer Service ensures you’ll never again be at a loss for what to say to customers. By incorporating language that communicates welcome, courtesy, rapport, enthusiasm, assurance, regret, empathy, and appreciation, you’ll not only be capable of overcoming obstacles-you’ll strengthen all facets of your customer service.

Free Download Nick Mehta, Robin Van Lieshout, Stephen R. Thorne (Narrator), "Customer Communities: Engage and Retain Customers to Build the Future of Your Business"
English | ASIN: B0CNQCD5K3 | 2023 | M4B@64 kbps | ~07:59:00 | 217 MB
Make community building your ultimate business growth strategy
In Customer Communities, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

Free Download Marketing Strategy – Build Customer Loyalty
Released 1/2024
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 50m | Size: 86 MB
Customer loyalty is one of the most coveted goals in business, and organizations spend billions of dollars a year to attain it. But is that money being spent effectively? In this course, marketing expert, professor, and bestselling author Marta Dapena-Baron shares best practices for designing customer loyalty programs that align your organization’s strengths and your brand meaning. Join Marta in this course to learn how to: define brand-customer loyalty; articulate the importance of loyalty to others in your company to obtain support for your loyalty initiatives; differentiate three types of customer loyalty; identify your company’s ideal loyalty profile; and create and nurture customer brand loyalty that specifically fits with your organization’s capabilities.

Free Download Total Customer Growth: Win and Grow Customers for Life with ABM and ABX by Adam Turinas, Ben Person
English | June 2nd, 2023 | ISBN: 164704698X | 228 pages | True EPUB | 2.51 MB
"Rock Solid ABM Bible," – Charles Cantu, founder of Rest Digital